For Berlins legendary Klebeland store, we created an immersive photography playground. The Tape Art Living Room accompanied Klebeland’s pop-up store at Bikini Berlin concept mall, offering a striking moment of interruption for visitors passing through the mall.

 

The installation invited the audience to step into a surreal, color-saturated world and capture highly shareable photographic content for social media. On the reverse side of the installation, visitors encountered a blank canvas — an exact spatial replica of the Tape Art Living Room — where they were encouraged to experiment with Tape Art themselves.

 

This open, hands-on space removed boundaries, rules, and judgment, creating an inclusive environment perfectly suited for families and children to pause, play, and explore their own creativity.

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Immersive brand experiences enable direct, intuitive communication through participation.