For Jelmoli Zurich, we developed and installed a powerful supergraphic that set the stage for the brand relaunch event of its new streetwear collection. The installation was executed live during a music event, turning the creation process itself into part of the experience.

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The graphic fused the iconic panorama of central Zurich with a contemporary visual language, creating a striking backdrop for the event. It provided a strong visual anchor for shared social content by selected fashion influencers and was featured by @spotlite_zurich.

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Temporary large-scale graphics are among the most effective tools for setting the stage for social content sharing and amplifying PR impact for accessible luxury brands.