City maps are things we see every day, yet we rarely appreciate their inherent graphic qualities. For the new S.Oliver flagship store in Stuttgart’s city center, we used selected fragments of the city map as the key visual—creating a strong connection with local audiences and positioning the store as exactly what it is: the new showroom for S.Oliver in the city.

The previously sterile white walls were transformed through a neon-infused makeover using basic polygon graphics. This visual intervention stimulates the senses and aligns with the expectations of contemporary urban fashion, turning the retail space into an immersive brand experience.

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Simple things we easily overlook in daily life can become most interesting
when placed in a different context or spatial setting.