Headline
Adidas is a brand strongly associated with modern urban culture. In contrast, its headquarters in Herzogenaurach are located in a rural setting and are deeply connected to the local workforce. For the headquarters in Herzogenaurach, the task was to create a visual spatial branding concept that aligns with Adidas’ distinctive line-based visual language while also acknowledging and celebrating the local employees as a form of incentive and appreciation.
Our team’s solution was to design an immersive supergraphic that merges rural and urban environments, drawing inspiration from both Herzogenaurach’s surrounding landscape and urban city maps. The key challenge was to achieve a strong visual impact that reflects the company’s leadership in design, while remaining subtle enough not to interfere with a focused working environment.